Sports Impressions was born in 1989. David and Joy Royston, both former teachers, moved a small business to Wisconsin Dells. It started out mainly as a small retail store with textile screen printing taking place in a small corner. Over the years, with the help of many great employees, the screen printing grew. Embroidery was added as well as promotional products and now includes large format printing. In 2006 the retail portion was moved to JustAgame Fieldhouse leaving Sports Impressions to concentrate on production.
David and Joy have been happily married for thirty five years and have two sons. Kyler, a UW Madison graduate, and Jade, a UW Oshkosh graduate, both with business degrees are now integral parts of the Sports Impressions team.